same time. For these reasons, I was perplexed by something I found in a recent issue of a popular in-flight consumer product catalog.It is a shoe; a shoe that claims to both tone one’s lower body and absorb the shock of daily movement. I can neither confirm nor deny these claims, as I haven’t tried the shoe. However, I was surprised to see that the logo is a cartoon sperm, which appears on the shoe itself. If a client approached me for my opinion on this choice, I would most likely encourage another planning session. Yet, here it is.
The shoe seems to target middle-aged consumers, a population that doesn’t strike me as sperm logo friendly. Yet, a marketing professional made this bold choice and it was viewed favorably by decision makers. I suppose we don’t specialize in marketing for just this reason – TTG would not have condoned the sperm shoe, and perhaps we would have missed an amazing sales opportunity.
